Store Brands & Private Label Contact Lenses
What are 'store brand' contacts? 'Store brand' contact lenses, commonly referred to as Private Label brands, are products manufactured by major lens manufacturers, such as CooperVision, and packaged under the resellers' own branding. What the customer receives, as an example, are Biofinity contacts. To be clear, what's advertised as something else, say 'Private Label Monthly Contact Lenses' are not only similar to the manufacturer's contacts, they are in fact 100% the same as the manufacturer's contacts. Resellers like Costco, Walmart and others, do not manufacture their own lenses, which is a multi-million dollar endeavor. They do however have them packaged and branded under their own name. The idea is to lock you, the customer, into purchasing contact lenses you can only get from the retailer, by prescribing the 'exclusive' store brand. The exclusivity does nothing for you, only benefits the seller.
How to save when buying store brand contactsThe intent of these rebranded contacts is to encourage brand loyalty and repeat business (sometimes at inflated prices), and it's a perfectly legal practice. The Fairness to Contact Lens Consumers Act (FCLCA) is a federal law that, amongst other consumer protections, mandates that private label prescriptions also indicate the original manufacturer's brand name, allowing consumers the freedom to choose where they purchase their contact lenses. Lens.com recognizes these schemes and informs customers of them. It then offers better value by delivering to consumers the same underlying product, sourced directly from manufacturers and without the extra branding costs, at significant savings. Below is a list of the most popular 'store brands', their equivalent products, and the savings we offer over the reseller.
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About Store Brands Contacts
When shopping for contact lenses, consumers want to be assured that they’re getting a high quality product. While many contact lens manufacturers boast about the high quality of their lenses, people tend to rely on the familiar brand names that they know are popular. Popularity is often a useful signal to consumers about the level of quality that they can expect. Familiarity with a brand is often related to higher consumer confidence.
It may come as a surprise to some people that many popular brands of contact lenses are sold under different names. The reason for this is that many retailers purchase contact lenses from a manufacturer in bulk and then put their own private label on them for marketing reasons. For example, the popular Biomedics brand of contact lenses, originally developed by Ocular Sciences before being acquired by CooperVision, is known by many other names. Aqualens, Aquatech, Sofmed, Softech, Omniflex, Ultraflex, and Versaflex are just a few of the many different names that Biomedics contact lenses are marketed under—in fact, Biomedics contact lenses are sold under 25 different store brand names.
What this means for consumers is that what may have seemed like an off-brand and potentially low quality contact lens is actually the same high quality lens they may already be familiar with. Another example of this is Aquaclear. Aquaclear contact lenses are identical to Biofinity brand contact lenses which are also manufactured by CooperVision. The most important thing to remember about store brand contact lenses is that they’re the same high quality lenses sold by the manufacturers. In some cases, purchasing the store brand contact lenses may save you money without sacrificing the quality you deserve. It’s important to discuss which brands of contacts are right for you with your eye care professional before making any contact lens purchasing decisions.
Since 1995, Lens.com has been proud to offer high quality contact lenses at discount prices. Choose from a variety of different store brand contact lenses from Lens.com and enjoy hassle-free returns, quick shipping, and a 100% money-back satisfaction guarantee.
Store Brands Contact Lens Reviews
